In 2022, Vietnamobile introduces King+ Sim, offering 20Gb data/day, 200 min off-net, free on-net, with only 3,5$/month.
This offer seems to be insane to the industry norm in Vietnam. Or probably, the world.
Therefore, the launch also has to go out the way to be known by people.
The online video hides itself a protest against Vietnamobile brand, making it probably the first brand to do so. A protest by those whose daily life affected like never before.
From moms receiving non-stop calls from their children to dads keep embarrassing sons with constant live-streams. From movie fans desperately ran out of shows to watch to TikTokers, students having too much data to spend. Eventually, the blame goes to those great offers of King+ Sim.
The work’s never-seen-before platform is also featured on ads of the world.
Social Content
Client: Vietnamobile
Advertising Agency: Phibious
ECD: Du Tăng
ACD: Martino Monti
Art Director: Ducsiunhan
Graphic Designer: Thạch Phát
Copywriter: Hoàng An (Neva)
Production Agency: Happy Hour Studio
Account Team: Thảo Nguyễn, Vy Đặng