Bivina, as the beer for coastal men, also carries the mildly smooth taste that’s perfect for awaking fresh seafood, the most familiar beer snack of these drinkers.
But how do we convey such “function” of the beer to make it sound fun and entertaining while remaining familiar to the mainstream drinkers?
During on of our drink at Nha Trang, we found out that “Nhức cái nách”, “Hết nước chấm", “Hết bài”, are the terms when spoken out loud in a drinking table indicates a very tasty dish is in presence.
Therefore, Bivina, as the beer of coastal, will utilize these down-to-earth drink-ish to demonstrate that Bivina's the perfect beer with seafood through a sticking melody.
In order to convey the perfect combination of Bivina & seafood, the KV is the harmony work of the KOL’s fun, memorable expression, detailed familiar drinking snacks and the beer popping out as the main here “awaking” the every other elements.
Client: BIVINA | Heineken Vietnam
Agency: Phibious
ECD: Du Tăng
ACD: Raven Ngô
Art Director: Vicent Vũ
Graphic Designer: Thạch Phát
Copywriter: Thiện Phạm
Account: Linh
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