For Samsung's biggest product launch campaign of 2024, I collaborated closely with the Copywriting team to develop compelling digital content showcasing the new Galaxy S24 Ultra. This involved defining the overarching visual direction and conceptual approach to effectively highlight the device's enhanced AI capabilities.
I worked iteratively with the cross-functional team to ideate content angles that would resonate with the target audience and communicate the innovative advancements of the Galaxy S24 Ultra.
Galaxy S24 Ultra Unpacked Countdown
Client: Samsung
Art Director: Châu Võ
Sr. Designer: Thạch Phát
Sr. Copywriter: Trang Lương
Jr. Copywriter: Thanh Khiết
Copywriter: Nam Lê
Account Team: Lâm Anh, Mỹ An