The project to create the branding concept for a high-class hotel, a place not only for relaxation but also to preserve a meaningful time and cherish every moment with loved ones.
The Homie Dalat’s logo is an abstract illustration of a pine forest in the form of letters: the visual evokes a dreamlike feeling with branches growing in different directions, while thin and hard strokes are blended to create a slight contrast.
Dark green, as the main color, is combined with blush pink to make the brand identity both unconventional and friendly. The pine branches peeking throughout the graphic treatment help emphasize the brand story; make the designs more diverse and interesting; and create more space for creativity and storytelling in both printed and digital publications.
Branding Company: REFORMN
Creative Director: Nhatminh Phan
Project Manager: Chí Nguyện
Designer: Thạch Phát
(Showcase Project)
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