The project to create an outstanding branding concept that can demonstrate the diverse beauty of women professionally and delightfully by combining dynamic color and graphic.
The lips are the feature that show the strongest personality on a woman’s face. Sumerc was established with the mission to celebrate the beauty of women through their lips. Whether you have the perfect lips or not, they are yours, and to Sumerc, your imperfections are unique.
The logotype is sharp and edgy just like the personality of the target audiences, but is still soft and flowing when combined with the brandmark made of four lip shapes to illustrate a flower, both classic and modern.
Branding Company: REFORMN
Creative Director: Nhatminh Phan
Project Manager: Chí Nguyện
Designer: Thạch Phát
(Showcase Project)
THANK YOU