As a key member of the art team for Samsung's flagship campaign, I had the opportunity to contribute to building the visual identity and aesthetic. I supported the lead art director, lending my creative expertise during the shooting day to help bring the concept to life. The final campaign imagery was well-received by both the client and internal stakeholders, who praised the impactful visuals and cohesive branding. This experience allowed me to apply my design skills in a high-profile project setting and gain valuable insights working alongside the creative leadership.
This clip to show the diversity sub-culture x introduce Al now on Foldables
"AI" Nhâp hôi linh hoat
Featuring 4 subcultures: Tattooist, Fashionista, Digital Artist and
Cosplayer. The outfits and graphics in the background are key elements
to tell the sub-cultures' story.
Client: Samsung
Social Content Lab Director: Mark Ocampo
Art Director: Châu Võ
Sr. Desginer: Thạch Phát
Jr. Designer: Kimberly
Sr. Copy: Trang Lương
Jr. Copy: Thanh Khiết
Account: Lâm Anh
Production House: WESTA