This project aimed to showcase the young generation's desire to live spontaneously, without being confined by societal boxes or conventions. Leveraging the connected power of the Samsung Galaxy, the goal was to empower Gen-MZ to embrace their unique identities and live freely as they wish. Drawing insights around this mindset, I collaborated closely with cross-functional teams to develop the visual and content direction for the "Live as you want" social media campaign.
The core creative utilized pictograms to symbolize the traditional norms and barriers that this younger generation aims to break free from. By highlighting their inherent creativity and nonconformist spirit, the campaign celebrated Gen-MZ's pursuit of authentic self-expression, unframed by societal expectations.
Online photography contest with the Galaxy Z Flip4.
Flex đa góc - Khoe đa sắc
Client: Samsung
Social Content Lab Director: Mark Ocampo
Sr. Designer: Thạch Phát
Sr. Copywriter: Hà An Dương
Copywriter: Hải Tuấn
Copywrite: Quân Lương
Account Team: Đạt Nguyễn, Hằng Nguyễn, Khánh Linh, Duy Lưu, Quỳnh Anh
THANK YOU