Valda is a well-known pastille brand that's an expert in soothing & cooling throat. The product also refreshes people's mind to get them ready to solve daily tasks easily.
In 2022, our team was tasked to emphasize on how mind-refreshing Valda could help the young people. Hence, the platform "Valda – get to it easy-peasy" was born, the whole platform was a combination of wordplay and youth-friendly audience.
We successfully created Valda Vietnam's very own visual device & language through this stage and gained recognizable awareness.
Client: iNova Pharmaceuticals
Agency: Phibious
ACD: Raven Ngô
Graphic Designer: Thạch Phát
Copywriter: Thiện Phạm, Thu Nga
Animator: Anh Châu
Account: Trinh Pham