The fold/unfold is not only a symbol of Samsung's flexible power,
It is also the attitude we need to close off the negatives, embrace new lessons, new perspectives, new abilities to upgrade ourselves. That is the ultimate victory Samsung brings.
It is also the attitude we need to close off the negatives, embrace new lessons, new perspectives, new abilities to upgrade ourselves. That is the ultimate victory Samsung brings.
Samsung honors the Vietnamese athletes who have been striving to conquer themselves through experiences that upgrade themselves, opening up new opportunities and victories over their own limitations,
thereby conveying the message “Fold the limits, Unfold the miracles” to the youth in the most authentic way
thereby conveying the message “Fold the limits, Unfold the miracles” to the youth in the most authentic way
Dancing
Developed a concept closely tied to each athlete's personal story, guiding individual poses to reflect their unique journeys. The narrative centers around pushing past limits to achieve proud and meaningful accomplishments.
Above all, I am deeply grateful to the athletes who brought their stories, spirit, and strength into this project. Their willingness to share their journeys, to push past their limits, and to embody the essence of resilience and ambition made this campaign truly meaningful.
Thank you for walking alongside Samsung Vietnam in this inspiring journey of "Open Always Win" — a celebration of breaking boundaries and creating personal milestones worth remembering.
Client: Samsung
Creative Director: Quyen Le
Art Director: Thach Phat
Copy Writer: Nam Le
Visualizer: Tai
Account Team: Dat Vu - Hao Ly
Photographer: Dominic Khuong
Production House: The Flagship