For Samsung's finance service advertising campaign, I teamed up closely with the copywriting with the copywriting team to establish the visual direction, mood, and tone. This involved working hands-on to conceptualize and develop the creative assets, including the jingle video titled "Sắm Sung Cùng Samsung."
By aligning the visual branding, lyrical content, and overall messaging, I helped craft an engaging, cohesive campaign that effectively promoted Samsung's finance offerings. The catchy song and compelling visuals worked in tandem to capture user attention and drive awareness around Samsung's value-added services.
Develop Illustration based on Samsung's characters
Client: Samsung
Product: Samsung Finance+
Social Content Lab Director: Mark Ocampo
Creative Lead: Minh Huỳnh
Art Direction & Design: Thạch Phát
Copywriter: Hải Tuấn
Illustration & Animation: Utopia
Account Team: Khánh Linh
THANK YOU