Galaxy Z Flip5 - Nhập Hội Linh Hoạt
To drive social engagement with young users of the new Samsung Galaxy Z Flip5 foldable smartphone, I was tasked with designing and developing a series of AR filters based on three distinct subcultures - Tattoo, Art Hub, and Street Art.
Working within a tight timeline, I collaborated cross-functionally to conceptualize filter designs that would authentically resonate with the target audience. The final AR filters, which were deployed across social media platforms, successfully enabled users to express their personal style and connection to these vibrant subcultures. This innovative approach helped to generate excitement and user-generated content around the latest Galaxy Z Flip5 device launch.
Client: Samsung
Social Content Lab Director: Mark Ocampo
Art Director: Châu Võ
Sr. Desginer: Thạch Phát
Jr. Designer: Kimberly
Sr. Copy: Trang Lương
Jr. Copy: Bảo Ngọc
Account Team: Lâm Anh