For Samsung's services campaign, I was responsible for developing the overarching art direction and visual identity. This involved creating three distinct shooting boards to showcase their key offerings - Samsung Pay, Samsung Care+, and Samsung Finance+. I then led the shooting day, collaborating closely with the production house to bring the concepts to life. In addition, I generated social media content to support the campaign rollout.
Despite the tight timeline, I was able to deliver high-quality visuals and ensure seamless coordination with the production team. The final campaign assets were well-received, effectively communicating the value proposition of Samsung's growing suite of services.
Samsung Pay
Samsung Care+
Samsung Finance+
Content on social media
Clien: Samsung
Creative Director: Quyên Lê
Art Direction & Sr. Designer: Thạch Phát
Sr. Copy: Tú Thái
Account Team: Đạt Vũ, Duy Lê
Editor: Uyên Trần