Samsung’s bespoke fridge is a new innovation product in which customers can customize the space, door, as well as color to fit their needs. This makes the fridge also work as a furniture in the house. Therefore, the product does “paint colors” to people’s life.
In the engagement for winning the fridge, I’ve come up with a challenge where people submit their before and after the bespoke product expressions. Those who submit the most contrast pics of dull & brightened emotions could win the innovative item home.
Client: Samsung
Graphic Designer: Thạch Phát
Account: Khánh Huyền
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